LTA Depot is a popular family entertainment venue that provides engaging recreation services, including bowling, arcade games, laser tag, and private parties. Despite the strong community connection established by its owner, Jimmy Patrick, the business struggled to enhance its overall online and offline brand visibility. This case study demonstrates how LTA Depot successfully turned its challenges into opportunities through a well-crafted marketing strategy – the Managed Marketing Campaign.
Campaign Goals and Target Audience
The primary objectives of the Managed Marketing Campaign were to:
- Increase brand awareness in the community
- Take over management of social media accounts
- Improve website user experience
The campaign targeted local families and individuals seeking recreational activities in Murfreesboro, Middle Tennessee’s fastest-growing major city.
Key Performance Indicators (KPIs)
LTA Depot identified the following KPIs at the beginning of the project:
- Increase in social media engagement and followers
- Improved website traffic, user experience, and conversion rates
- Enhanced visibility on local search and online directories
Challenges and Obstacles
LTA Depot faced several challenges that hindered its marketing success:
- Outdated website design and user experience
- Limited visibility from main roads and heavy local competition
- Inconsistent business information on various online platforms
Strategies and Solutions
To overcome these challenges, LTA Depot employed a multi-pronged approach:
- Daily Social Media Management: The team created fun, engaging daily posts and videos to expand reach and increase user interaction on popular platforms like Facebook, Instagram, and Twitter.
- Google Business Profile Optimization: Ensuring a presence on Google Maps and optimizing the business profile led to better visibility and a consistent online presence.
- Website Redesign: A complete overhaul of the website introduced a modern design, simple navigation, and improved user experience to increase conversions and customer satisfaction.
Creative Elements and Digital Tactics
The campaign incorporated various creative elements to enhance customer engagement and foster brand loyalty:
- Storytelling through Fun Videos: LTA Depot leveraged the power of storytelling by sharing relatable, entertaining videos that appealed to its target audience, showcasing the variety of activities and events it had to offer.
- Eye-catching Graphics and Offers: The team used vibrant images, graphics, and offers to attract potential customers, posting them consistently on social media and the revamped website.
Results and Success Metrics
LTA Depot’s Managed Marketing Campaign achieved remarkable outcomes:
- Over 50% increase in social media followers within the first year
- A growing online community, reflected in higher post shares, likes, and comments
- Consistent business information, such as name, address, and phone number, across different internet sources
- Improved website user experience and analytics, leading to higher conversion rates
Conclusion
LTA Depot’s successful Managed Marketing campaign showcases the significant impact of a well-structured, results-driven marketing strategy. Combining diverse digital marketing avenues and creative content, LTA Depot overcame their challenges and reaped tremendous growth in customer engagement and sales. This case study serves as a testament to the power of perseverance, innovation, and a customer-centric approach in achieving marketing success.
